Documented work, bounded honestly
Selected evidence from first-party records. Client names, campaign names and account identifiers stay private, and no result is stretched past what the source proves.
Documented lead-generation campaign: 1,335 leads at $6.92 cost per lead
A bounded case study of one documented lead-generation campaign — what the record shows, how campaigns like it are run, and precisely what the numbers do not prove.
Account-level snapshot: $3.32M conversion value against $161K cost
A documented account performance snapshot showing 2,060.66 percent ROAS and 43.1K recorded conversions — with the measurement boundaries stated in full.
Messaging campaigns at scale: 33,171 conversations across 18 campaigns
A documented 18-campaign account view recording 33,171 messaging conversations and 54.2M impressions — and what operating at that volume actually requires downstream.
Growthiffy: selling growth as one system instead of five services
Why I built Growthiffy around a connected growth system — demand generation, conversion, CRM, follow-up and reporting — and what that structure changes about delivery.
Budget Flow: designing and building a local-first finance app
The design and engineering decisions behind Budget Flow — a private, on-device personal finance app that forecasts cash flow instead of categorising the past.