Work that is mine end to end

A growth systems company and a local-first finance app — designed, built and operated rather than advised on. Below them: the measurable record, and the platforms the work runs inside.

Ventures

OwnerGrowth systems company

Growthiffy

Growthiffy builds integrated digital growth systems for growing businesses — websites, CRM, automation, SEO and performance marketing connected as one operating system rather than separate services.

  • Demand generation, conversion and revenue operations delivered as one connected system
  • Website, CRM, automation, SEO and paid media under a single operating model
  • Reporting built so the client can see the constraint, not just the activity

Visit growthiffy.com

The Growthiffy homepage: a dark interface showing the acquire, convert and scale stages of a connected growth engine.

Designer and developerLocal-first finance app

Budget Flow

Budget Flow is a private, local-first personal finance app with on-device intelligence, cash-flow forecasting and a connected model of bills, paydays, goals, debt and shared expenses. I designed and built it.

  • Local-first architecture: no account, no ads, data stays on the device
  • Forward-looking cash-flow outlook rather than retrospective categorisation
  • Recurring bills, goals, debt payoff and shared expenses modelled as one connected system

Visit budgetflow.growthiffy.com

The Budget Flow marketing site: a navy interface with the headline “Know what your money can do next” beside a working app frame.
The Budget Flow app screen showing money available after planned costs, income and spending totals, and a seven-day spending rhythm chart.

Documented record

Performance evidence, with its limits stated.

Every figure below comes from a first-party account snapshot. Each case study says what the number covers and what it does not prove.

20.6×Return on ad spend, documented
$3.32M conversion value against $161K recorded cost in one first-party account snapshot.
1,335Leads at $6.92 cost per lead
A single documented lead-generation campaign, managed end to end.
33,171Messaging conversations opened
An 18-campaign account view carrying 54.2M recorded impressions.

Scope

Six disciplines carried across the record.

Client and employer work covers the same map as the ventures: the operating model first, the channels last.

  • Operations management

    Translate leadership priorities into an operating model the team can execute: structure, ownership, sequence and review.

    • Operating-model design
    • Process mapping
    • SOPs and ownership
    • Capacity and workload
  • Business automation

    Turn repeated work and fragile handoffs into controlled workflows — without automating a bad decision at scale.

    • Workflow automation
    • CRM automation
    • Cross-platform integration
    • Alerting and routing
  • CRM architecture

    Make the CRM the operating surface of the revenue process instead of a filing cabinet the team updates late.

    • Lifecycle design
    • Ownership and routing rules
    • Data hygiene
    • Pipeline reporting
  • Marketing and revenue operations

    Connect demand generation to sales reality: one lifecycle, one definition of a qualified opportunity, one set of numbers.

    • Lead management
    • Qualification and handoffs
    • Analytics and attribution
    • Campaign operations
  • Customer success operations

    Make delivery repeatable after the sale: who owns the customer, what good looks like, and what happens when it slips.

    • Onboarding design
    • Service checkpoints
    • Escalation paths
    • Health and risk signals
  • Digital growth and acquisition

    Run the channels that feed the system, then measure what actually reaches the business rather than what looks good in a platform.

    • Funnel architecture
    • E-commerce growth
    • Paid acquisition
    • SEO and conversion

Platforms

The tool is never the strategy.

Its job is to carry context, trigger the right action and make ownership visible. These are the platforms designed and operated inside.

Automation and integrationPrimary

  • n8n
  • Zapier
  • Twilio

CRM and operationsPrimary

  • GoHighLevel
  • HubSpot
  • RingCentral

Workflow and documentationCore

  • Notion
  • Microsoft 365

Analytics and trackingCore

  • Google Analytics
  • Google Tag Manager
  • Meta Events Manager

Acquisition channelsSupporting

  • Google Ads
  • Meta Ads

Next

Bring the constraint.

The bottleneck, the broken handoff, the growth that costs more than it should. Send the actual problem and I will tell you plainly whether I am the right person to solve it.

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