Calculators and diagnostics that do the arithmetic
Small, exact tools for decisions that usually get made on instinct. Every formula and assumption is stated on the page; nothing is sent anywhere.
Break-even ROAS calculator
Work out the ROAS you must hit to break even, the ROAS that keeps your target contribution, and the maximum cost per acquisition and per lead — from your own margin.
Lead response leakage calculator
Size the revenue gap created by uncontacted and slowly-contacted leads, using only your own numbers — no industry multipliers, no assumed uplift.
Automation readiness score
Ten questions that tell you whether a specific process should be automated now, standardised first, or left alone — scored across worth, readiness, feasibility and safety.
CRM health check
Ten questions across lifecycle, ownership, data, automation and reporting that show whether your CRM operates the process or merely records it — with the first fix to make.